How I Became a Digital Marketing Strategist: My Story I never planned to become a digital marketer. My trip started in a completely different direction, but step by step, life led me there. Now, I am a digital marketing specialist who authentically loves helping brands grow online. It wasn’t a smooth lift — I had […]
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WHAT IS CONTENT MARKETING Content marketing is a marketing technique focused on making and distributing important, significant, and steady content to attract and lock in a target audience. The objective is not to straightforwardly advance a brand or product but to give helpful, informative, or engaging content that addresses the needs and pain points of
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In this era of advanced technology, what would you trust more: user-generated content or traditional advertising? Here’s the truth—most of us naturally gravitate toward user-generated content! But why? Because while technology is evolving rapidly, absorbing every new trend and tool isn’t always easy for everyone, especially for Malayalis. People still value the honest opinions of
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